Can Sears Holdings Latest Strategy Allow the Corporation to Become a Essay

Can Sears Holdings Latest Strategy Allow the Corporation to Become a Competitor in Retail Once Again - Essay Example Can Sears Holdings Latest Strategy Allow the Corporation to Become a Competitor in Retail Once Again? This plan was woefully inadequate and profit has decreased the preceding 19 quarters consecutively. Capital and store updates are the only possible solution that analysts’ feel could make a difference in the demise of both chains. Sears is now competing with mega giant discount chain Wal-Mart, stylish and up to date Target and electronic giant Best Buy. Though Sears was once the catalog choice of America it has failed in building solid ground in the online retail market where others have had success (Munarriz). The ANSOFF matrix is used to generate strategic directions using product market options, possible growth opportunities are noted and explored and presented to reveal four distinct strategies2. ANSOFF focuses on using marketing strategy to achieve growth though it does not provide solutions or suggestion of how this strategy should be implemented, which requires further analysis. Sears Holdings has recently acquired a new chief merchandising officer, Ron Boire, who has previously been responsible for the success of Brookstone while also being utilized at Best Buy and Toy R Us. With Sears being such a household name for so many years it is possible that with diversification and new market development along with the maintaining of current customers through the use of reward programs and targeted marketing that Sears Holdings can compete with the larger chain retail stores.

Frederick douglass Essay Example | Topics and Well Written Essays - 1250 words

Frederick douglass - Essay Example Though he lived to see the official end of slavery, the struggle for equality continued and still does to this day inspired by his and many others bravery and sacrifice. The illegitimate son of a white plantation owner father and slave mother, the early years of Frederick Douglass, originally Frederick Augustus Washington Bailey, life was unstable. He was given to his grandmother to raise at the age of 10 following his mothers untimely death in about 1828. Soon after, Douglass was afforded the opportunity to live in the masters home, presumably because the owner acknowledged that he was his biological son. When his plantation owner, Captain Anthony, died Douglass could no longer live in a white mans house so he was sent to live with Anthonys sister Lucretia Auld who then gave him to her Baltimore brother-in-law Hugh Auld. Barely a teenager, Douglass found himself in another new setting but this time surrounded by nothing but strangers. He turned this uneasy situation into a positive outcome by learning how to read and write from area children of white families though he had to keep it a secret from his Master Auld who forbade him from receiving an e ducation. Auld knew that if slaves learned to read they would become inspired by anti-slave literature which was the case for Douglass who attributed the Columbian Orator for inspiring his views on human rights. (Lewis, 2014). During his teen years Douglass was sold, transferred or hired-out to several other slave owners. While working for William Freedland, Douglass secretly taught class on the plantation which was faithfully attended by as many as 40 other slaves, a practice tolerated by Freedland but not by locals who, armed with various weapons, violently raided the make-shift classroom and ensured the clandestine practice ended. While working for Edward Covey, a slave owner with a brutal reputation, the young